ITV2 announcer Paul Mortimer promises:
The refreshing, contemporary new season of Big Brother will have all the familiar design elements that captivated and delighted viewers when it was first seen, but with a brand new look and a few extra twists to appeal to today’s audience. We are delighted to be bringing this iconic show to ITV2 and ITVX, especially as it is designed to appeal to our younger audience.
ITV2 is best known as the home of “Love Island”, where only young, beautiful, tattooed people compete to be flirted with. To allay the fears of some fans, ITV2 has insisted that, just like the original version, ‘Big Brother’ will feature carefully selected housemates from all walks of life. They will live under the roof of the famous “Big Brother” house, which will be in a new location and will have a contemporary new look. The original home at Elstree Studios was demolished in 2019. The assignments, appointments and direct evictions (direct areas) for residents of evicted candidates, which are characteristic of “Big Brother UK”, should be retained.
TV viewers will once again play a decisive role and participate in voting throughout the season and ultimately decide the winner, who will be the last housemate to leave the house with the big money. Current planning calls for the season to be six weeks long – significantly shorter than Channel 5’s seven- to nine-week seasons. The new version will be produced by Initial (a division of production company Banijay UK).
Who will judge the new version is also still open. Emma Willis and Rylan Clarke-Neal, duo Emma Willis and Rylan Clarke-Neill, who are very popular among BBUK fans and were active until 2018, are unlikely to return. As the new version of Australian “Big Brother” is currently counting on residents voting for themselves, viewers will also have to see if they can actually vote for the residents’ areas. In that variation, however, it is now entirely a matter of pre-recorded seasons, while in Great Britain and Germany the reliability of daily production is always used.
“Big Brother” has a long history in Great Britain as in Germany. Channel 4 aired the reality show from 2000 to 2010, and “Celebrity Big Brother” since 2001. In 2011, rival channel Channel 5 took over the show and showed one normalo season and two celebrity seasons per year. Despite falling ratings over the years, “Big Brother” has always been Channel 5’s highest-rated show of the year, but the station decided not to continue it in 2018, ending after a total of 19 regular seasons and 22 celebrity seasons.
In Germany, the celebrity version has been successful in recent years, while two attempts to revive “Big Brother” in the normal version have failed. After eleven seasons running on RTL II until 2011, a twelfth season was produced for Six Times in 2015 and a 13th season for Sat.1 in 2020. “Promi Big Brother”, on the other hand, is one of Sat.1’s flagships, where the tenth season will begin at the end of the year.
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