This stipulated that Ive must continue to participate in the development and design of Apple products. At the same time, the contract restricted the designer and his company, because Ive was not allowed to work with companies that make products similar to Apple or that Apple considers competitors.
Both sides did not want to extend the contract
This is one of the reasons why Ive refrained from extending the contract. According to the report in the New York Times, the exclusive contract is also said to have caused discontent among Apple officials. It is said that they not only considered Yves’ wages too high, but were also angry that several interior designers had left the company to work for Yves and his company.
LoveFrom’s other clients include online accommodation company Airbnb and Italian car brand Ferrari. The extent to which Eve has influenced Apple product design in recent years is debatable. Chief Operating Officer Jeff Williams will now oversee the design department there. Industrial design led by Evans Hanke and software design by Alan Day.
The New York Times asked both sides for comment. A spokeswoman for Ives declined to comment, and Apple has yet to comment on the report.
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