MUNICH (AP) – US giant Amazon wants to start a free streaming service in Germany this year. So far, Prime Video’s paid streaming offer already exists.
The free streaming service IMDb TV is already in the USA and Great Britain and will also launch in Germany “within this year,” Amazon announced on Wednesday. On April 27, IMDb TV will also be rebranded to Amazon Freevee. The trade magazine “W&V” had previously reported this.
The service is funded from advertising revenue. “Increasingly, customers are switching to streaming premium ad-supported content, and we built Amazon Freevee to provide them with desirable content with limited ads,” said Amazon Freevee President Ashraf Al Karmi. Amazon Freevee will be expanded significantly throughout the year.
In Germany, many domestic and international suppliers compete for the flow of customers. In addition to global giants such as Netflix, Disney, Apple and Amazon, broadcasting groups such as RTL Germany and ProSiebenSat.1 also have their own streaming platforms, such as public broadcasters ARD and ZDF.
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