“We’ve been very questioned,” Co-Managing Director Oliver Obtter admits after the official press conference with a smile. He did not address the high temperatures in the former military aircraft hangar in Dubendorf ZH, where the conference took place. But negotiations with amag To cooperate in sales and service for Microlino 2.0.0 Update.
Amag carefully examined what it was getting with the Ouboter brothers’ small two-seater electric car and even hired outside experts for this. But it seems that the Ouboters were able to answer many questions to their full satisfaction along with the head of development, Peter Müller, the former head of development at Porsche and BMW. Official sales and service of the Swiss e-city will begin on September 30, 2022 – initially at large Amag centers in Bern, Dubendorf and Geneva.
Noviv Mobility, a subsidiary of the new Amag company
The fact that Amag has founded the new Noviv Mobility AG proves that it takes this new mission very seriously. “New, fresh, youthful, and vibrant Nov in Romansh means viver, to live,” explains Thierry Joyland, Director of Future Retail Strategy at Amag Retail. And it is precisely these traits that apply to both the subsidiary that recently settled with Amag-Retail and Microlino. Juilland confirms that two Swiss family businesses have come together in Amag and Microlino.
Amag and Noviv Mobility AG initially offered test drives in Berne, Dubendorf and Geneva, and later also in other subsidiaries, delivered vehicles and carried out service work. However, the car is always sold directly by Microlino to the customer. Merlin Ouboter explains the strategy: “This way we ensure that prices are the same all over Switzerland and it doesn’t matter whether our customers order in the showroom or at home from the sofa.”
Production is slowly increasing
Micro parent Microlino also operates its own brand center in Meilen ZH, where the first test drive and delivery will take place from the beginning of August. “In Switzerland alone, we’ve had over 15,000 interested parties since our first presentation at the Geneva Motor Show six years ago. About 20 percent have now made a down payment, which indicates their tangible interest in buying – although we haven’t even done any major advertising campaigns. Now,” Oliver Obtter tells us. “Now it’s about slowly but surely increasing production with our Italian partner Cecomp in Turin in order to be able to meet demand.” In the long term, it is planned to produce 10,000 vehicles per year.
An excellent sales partner for Switzerland has now been found at Amag. Now is the time to do something similar abroad. “We originally had the idea to sell Microlino exclusively online. But we quickly realized that our customers wanted to try the car in real life – and so we’re now looking for sales partners abroad as well,” explains Oliver Oupter. “It’s not that easy, but we’re busy negotiating,” he said, before he showed his papers.
It took a few years for Microlino’s vision to become a reality. The young creators and innovators behind the project have also had to face some severe setbacks. But now it seems that their persistence and belief in the idea of distinguished, innovative and modern small projects is paying off. Finally, the Microlino 2.0 is quickly rising on our streets. You can also read how to drive on Friday on Blick.ch.
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