Switzerland does not have a car production? That’s true now, but it was different back in the day. Today, Amag is known as the largest Swiss importer of cars from Audi, Seat, Skoda, Volkswagen and others. In 1948, 74 years ago, the company began importing and selling the legendary Volkswagen Beetle. The cars were also built at the Amag site in Schinznach-Bad AG from 1949: models of the American brands Chrysler, Plymouth, Dodge, DeSoto, Standard, Studebaker and VW Karmann-Ghia were delivered in individual parts and assembled in Aargau.
why? Because importing finished cars from the US costs a lot more customs – unlike importing individual parts. In terms of quality, Swiss cars surpassed those assembled in the USA. But with American models getting fatter – lowering demand – and new, bigger models from the Volkswagen Group, the time for Swiss production soon ended. By 1972, about 30,000 vehicles rolled off the assembly line at Amag.
Hands-on on old cars
The company wants to look back this coming weekend, June 25-26 — with the first Amag Classic Day at its former production site in Schinznach-Bad. “Automontage Schinznach” is the subject of a special exhibition, former interns talk about the past and visitors can be guided through the old assembly halls. Today there is a workshop with a sheet metal shop, a paint shop and a spare parts shop, and the Amag Classic, which takes care of everything related to classic cars from the VW group.
Entry is free – with or without your old car. If you don’t have a classic, you can test drive an oldie and take a look at the Amag’s private classic range. The event is open on Saturday, June 25, from 12 noon to 8 p.m. and on Sunday, June 26, from 9 a.m. to 4 p.m.
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