The expansion of German retailer Aldi continues in the city center. Now he is opening a branch in the center of Zurich in a prime location – and pulling the competition right in front of his nose.
Stefan Irbar / CH Media
Soon the home of Aldi: Zurich-Stadlhofen train station.Photo: sbb
German opponent Aldi wants to expand into Swiss city centres. The press office wrote last week at the request of CH Media that it is paying “particular attention” to the matter. “We want to grow especially in Geneva and Zurich. “I was there the summer A two-storey branch opened near Bahnhof Street. Now follow the next trick.
Aldi will open a branch in the city center at Zurich’s Stadelhofen train station in District 1, not far from Sechseläutenplatz and the State Opera. This comes from a construction application published in the city’s official gazette on Wednesday. Aldi replaces the Asian restaurant Mishio of the ZFV restaurant group, which ceased operations at the end of August.
For the first time, Aldi is in a larger train station
The new branch is not only special because it is in the best downtown location and more expensive. It will also be the first Aldi branch at one of the ten largest SBB train stations in German-speaking Switzerland. In the pre-crisis year 2019, about 100,000 people used Zurich’s Stadelhofen S-Bahn every working day, placing it ninth in the national ranking. Aldi opened a store in Lausanne train station (5th place) in 2018, but the branch is currently closed.
These numbers don’t have to be equated with passenger frequencies, but they also include people who only use train stations for shopping, for example.Source: SBB – Grafik: ehs
The new Zurich branch is also a direct attack on the orange competition. About 100 meters working Migros Supermarket with restaurant and take out display. Aldi is only close to Coop: the next branch is right next door – and thanks to the fact that it is part of the train station, it is also open on Sundays.
Aldi can also take advantage of this and sell merchandise at the new branch seven days a week. The discount program is primarily aimed at the many travelers who flock to Zurich every day on the S-Bahn from the Zurich Oberland or the Gold Coast. A spokeswoman says operating hours are “planned according to the location of the station, similar to the locations of other stores”. A small branch with an area of about 260 square meters is scheduled to open in the spring of 2022.
Likewise, Lidl follows suit
“Since a large part of the Swiss population lives in urban areas and many commuters and outbound travelers are in city centers every day, it makes sense for us to offer these people opportunities to shop nearby,” says Aldi media, explaining its expansion into the centres.
Aldi moves to the building called “mishio”.Photo: Google Street View
Aldi is not alone in this. Another German opponent, Lidl, also wants to increasingly penetrate city centers and will open, for example, a new branch in District 4 in Zurich (CH Media reports). The battle of the inner cities has just begun. (bzbasel.ch)
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